Milk Musk Eau de Parfum

Explore the story of our legacy as beauty innovators. Discover the beginnings of our first salon in Mayfair that led to the creation of a royal gem.
A pioneering start in the name of nature


Our story began on South Molton Street as a small artisan, hand-crafting natural hair care products created in the basement of our hair styling salon. Herbal formulations and captivating fragrances have formed the foundation of our philosophy.

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Launched as one of Britain’s first premium liquid soaps, ‘Bubbling Orange Grove’, as it was originally named, quickly became known for its unforgettable citrus fragrance. Now known as the beloved Orange & Bergamot, our original collection is still a bestseller and an unmistakable icon.


A destination of style and trend

A trendsetter in style and culture, our South Molton Street store quickly became much more than a hair salon. With its vegetarian café and fresh flowers blooming behind the glass windows, the salon's unique atmosphere attracted a following among music stars, movie stars and the fashion elite.
London via The World
The evocative wonders of a journey of exploration. Each creation is finely crafted with rare ingredients from around the world. A journey that continues in the most refined hotels around the world where you can find our precious bath and body products.
The fragrance at the center

We collaborate with the most passionate perfumers, giving them the freedom to create truly unique fragrances. Since 1993, we have worked with master perfumer Jacques Chabert, whose expressive approach has given us our award-winning Re-charge Black Pepper.

Present and future

As we have grown from a small artisan to an international luxury brand, our heart has always remained in London, with our flagship store on Regent Street. Our expertly crafted fragrance collections are granted a Royal Warrant from Her Majesty The Queen to supply toiletries.