This story would not have begun without the nature of the Swiss Alps, its well-groomed mountains, its flowery fields, its pure and uncontaminated resources. And without the love and passion for medicinal herbs and phytotherapy of Katia Palagano and Emanuele Avai, who with over 30 years of experience in the world of professional cosmetics, in 2009, anticipating the need for increasingly natural and environmentally friendly cosmetic products, founded Mavex SA in Lamone, Switzerland. The adventure began with a refined SPA foot treatment with Alpine Herbs and Salt Crystals from the Swiss Alps, which immediately opened the doors of the best SPAs around the world to the Mavex Switzerland brand. This was followed shortly after by the launch of a true technological innovation that revolutionized the world of professional pedicure: the CALLUSPEELING® treatment which, despite countless attempts to copy it, after over 12 years of undisputed success remains the undisputed leader in the world. Building on the success achieved with the first products and understanding that the need for naturalness combined with high-performance, high-end products was the right path, new professional lines for face and body were developed.
Highly effective professional products and treatments capable of providing high-level results, true sensory emotions designed for the most demanding customers. In the wake of undisputed success, the brand has grown exponentially in just a few years. Mavex products are used today by beauty centers and spas in the best hotels around the world, a clear sign of the undisputed success of a strong and innovative brand that has managed to stand out above all others for quality and innovation, and the numerous awards and recognitions received at an international level are proof of this.
A beautiful story. Be part of it.
Research & Development
The heart and pride of Mavex is our modern Research and Development Laboratory, equipped with cutting-edge equipment and staff with degrees in scientific disciplines and extensive experience in pharmaceutical, cosmetic and phytotherapeutic research. This allows us to create products with high added value that go beyond simple cosmetics. In fact, each cream developed in the laboratory by our specialists is unique and contains a precious formula resulting from the application of innovative cosmetic technologies.
Each single formula, before becoming a cosmetic, undergoes a long series of analyses and strict controls to verify its compatibility with the packaging, its stability over time and above all that it satisfies all the safety criteria required by current regulations. Thanks to sophisticated laboratory equipment, the development specialists subject the products to mechanical stress, thermal shock, premature aging, microbiological aggression, and only after 6 months of testing if the tests have given a positive outcome will the formula be validated. At that point, dermatological tests are performed: microbiological analyses, irritation tests, preservative system tests and efficacy tests, in order to support the product claims with validated tests.
The data and tests carried out are collected in a technical dossier that is completed with the safety data sheets of each raw material used and the safety assessment drawn up by a specialist in pharmacological sciences within Mavex in accordance with Regulation (EC) no. 1223/2009 of the European Parliament and of the Council of 30 November 2009 on cosmetic products, also implemented in Switzerland. The technical information dossier is also notified on the CPNP portal of the European Community in Brussels, where it can be consulted by the competent authorities of all European countries if necessary. Only at this point does the formula pass to the production department, where it will be transformed into a cosmetic product of excellence. On average, the time needed to refine and perfect a new formula requires 1 to 3 years of assiduous laboratory work.
Every product born in Mavex is a love story.
Production
We employ only highly specialized personnel in a modern production infrastructure equipped with latest-generation production plants organized in compliance with the strict international standards of good manufacturing practice UNI EN ISO 22716 GMP.
The departments are organized in distinct areas with separate accesses that guarantee the maintenance of high standards of hygiene and cleanliness. The flows of goods and processes are standardized and documented by specific records that always guarantee the traceability of each single production batch.
Our cosmetics are produced using mountain water. A modern demineralization plant then provides further purification and disinfection before it enters the production department. Regular monitoring and continuous microbiological analyses always ensure the highest quality of our water. At Mavex, we care about respect for ecosystems: we only produce products that respect the skin, nature, the environment and animals. Wherever possible, we use natural ingredients of organic origin, from renewable and eco-sustainable sources. Our formulas are always particularly pure: we do not use microplastics, petrolatum, silicones, mineral oils, paraffins, propylene glycol, formaldehyde releasers, animal derivatives, SLES, SLS, parabens.
Our production systems implement rules and procedures for pollution prevention and environmental protection, while safeguarding the health and safety of our employees. In this way, we guarantee that the entire process involving the creation, production and packaging of the Mavex lines takes place in an eco-sustainable manner.
Mavex, Swiss quality and love for nature.
