Fetiche Beach Towel

Behind the poetic universe of Inoui Editions, there is first and foremost a story of friendship, that of two women brimming with creativity, Lise, a stylist and graduate of the prestigious Berçot fashion school. Mathilde is a stylist. Enrolled in the Beaux-Arts since the age of 11, she never goes out without a notebook and a pencil in her hand. In 1998, after graduating in applied arts, Mathilde got her first job in the design office founded by Lise. Immediately, the two couples clicked and formed a perfect fusion: Lise provides the inspiration, Mathilde writes the score, together they collaborated with major fashion houses before embarking on the ambitious adventure of combining their talents to found their own brand, placing design at the heart of each creation. These were the building blocks that led to the founding of Inoui Editions in 2009, a line of printed scarves, each of which tells a story like a painting. , Inoui Editions is also born from the love that Lise and Mathilde share for the Somme Bay, the land of their childhood. , Since it is here that their imagination was formed, it is natural that they set up their design office facing the bay, in an old boathouse. Every day, this wild and lush nature, this palette of colors and infinite lights in constant metamorphosis, change to the rhythm of the tides as they pass before their eyes. These are the catalysts that have inspired the chimerical and poetic universe of the brand since its creation. Inoui Editions is finally a strong and united team, a small family that has been working side by side for eleven years with the same vision to achieve a unique and distinct beauty. All decisions are made collaboratively, around a table. To stimulate creativity, to confront different perspectives, to question oneself and to offer you ever more inspiring collections.